Category — men

News Flash!  Pretty women effect men’s decision making:

Lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium found that the desire for immediate rewards increased in men who looked at pictures of beautiful women or watched video clips of young women in bikinis.

It wasn’t that men were simply distracted by their sexual arousal, which caused them to choose more impulsively. On the other hand, they showed improved cognition and creativity after exposure to sexy stimuli.

I bet they struggled formulating the hypothesis for that research.  Maybe they’re creating early successes before taking on world hunger or Middle East peace.