I am pleased to announce that New England Republican has joined the Newstex Blogs on Demand network. This is from their initial press release in November:

NEW YORK, November 16, 2005 – Newstex, the Content On Demand™ company, today announced its new Blogs On DemandTM product, which makes available full-text blog content from premier Weblogs for content distributors and enterprise customers. Unlike existing Web-based blog aggregation services, Newstex actually licenses influential blog content directly from bloggers and then takes in each carefully selected blog feed in text format and uses its proprietary NewsRouter technology to scan it in real-time. Each blog post delivered as part of Newstex Blogs On Demand is treated as a news story. Blog content is easily integrated into the applications that people use everyday, including content aggregator services, financial trading environments and customer relationship management systems.

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“Blog content is mainstream and a valuable form of real-time, full-text news,” said Larry Schwartz, Newstex President. “Information and IT professionals are increasingly faced with identifying and delivering quality blogs together with premium content sources to professionals working in enterprises. By extending the Newstex Content On Demand™ publishing model to include influential blogs, we’re making it simple for blogs to be delivered to the enterprise in the format with which people are already familiar.”

Newstex automatically tags each blog post with company names, stock tickers, key executives and government officials, and detailed topical categories. Each blog post delivered as part of Newstex Blogs On Demand will include Newstex’s proprietary PeopleTickering™ — a system that synthesizes metadata from numerous premium sources and quality blogs to create a unique database of people who make the news.

Basically this means that they use select blog RSS feeds to aggregate content and make it available to their corporate subscribers. For example, a company might subscribe with Newstex to receive content that specifically discusses their products. The blogs remain independent; they just allow Newstex to redistribute their posts. The benefit for the blog is increased exposure to readers who might not normally see their content and an additional revenue stream.

I actually signed on a couple of months ago but had not mentioned it because they are still getting the service up and running. A few days ago Newstex announced that they had signed LexisNexis as one of their first Blogs on Demand customers.

DAYTON, OH, and NEW YORK (PRWEB) April 5, 2006 – LexisNexis U.S., a leading provider of information and services solutions, and Newstex, the Content On Demand™ company, today announced an alliance to deliver Blogs On Demand ™ via the LexisNexis® online service. Newstex Blogs On Demand makes available full-text blog content from premier Weblogs in a wide variety of categories including art, career, economics, environment, finance, food, health, law, marketing, medical, technology, video games and many more.

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“Many of our customers want to track and segment what key influencers are saying in their blogs in addition to the traditional news outlets,” said Dawn Conway, vice president of Content and Business Development for LexisNexis. “Adding full-text blogs from Newstex helps meet this customer demand.”

Larry Schwartz, Newstex president, added, “By delivering a feed of this blog content to LexisNexis, their customers will immediately enjoy commentary on a wide variety of topics from influential bloggers in the world.”

This has the potential to increase the exposure of blog content so I thought now would be a good time to announce it. I don’t expect this to be a huge revenue maker but every little bit helps and the increased exposure is an added bonus.

You can learn more about Newstex in this interview with their president, Larry Schwartz.